Sharing is caring!

Hey All,

It’s been a little quiet on our end—so much happening behind the scenes!

Lately, I’ve spent a lot of time on calls and coffee meetups with people I used to work with.

Many reached out to reconnect after I left Packaly, which has been amazing.

What struck me during these meetups was how often one question came up:

“I have a business idea—what should I do next?”

Not surprising, right? If there’s one thing I’ve learned, it’s that brainstorming and talking things through with others can be a game-changer.

There are plenty of people out there who’ve already navigated 90% of the challenges you’re about to face.

So, I wanted to share a few tactics that help me turn ideas into something more concrete:

1 → Write it down
Sounds obvious, but actually sitting down and writing out your idea is so underrated.

I jot all mine down in a Notion page dedicated to startup ideas.

Here’s my process:

• I use an AI-generated prompt in Notion to create a quick 200-word pitch based on the idea.

• Then, I rate it on two scales:

  1. How much work will this take (1–5)?

  2. How much does the world need this (1–5)?

This simple ranking helps me prioritize and figure out which ideas are worth more attention.

2 → Share the idea
I believe in sharing ideas early and often.

We do this all the time on the podcast, but I also run ideas past Telegram groups and close founder friends.

Sometimes an idea feels brilliant—until you say it out loud.

Sharing brings clarity and challenge, which are crucial for refinement.

3 → Create a mock-up
If I think an idea has legs, I take it one step further by making a super-simple prototype in Figma.

I might even design a quick logo.

It’s not about perfection—it’s about turning the abstract into something tangible.

4 → Find a companion
I’m not a fan of solo-building.

While some indie hackers thrive solo, I love the energy of collaborating, solving problems together, and celebrating wins as a team.

When I have an idea that gains traction, I share it with a small circle of trusted founders (you know who you are!).

Having someone to complement your skills not only doubles your output but also saves you from wasting time on things you’re not great at.

Enough from me—I’d love to hear about your process or the ideas you’re working on.

Let’s trade notes!

Let me know what you think!